Vietnam Dragon Fruit Export Data 2024–25: Trade Insights for Dragon Fruit Vietnam Exports

Vietnam’s dragon fruit sector is one of the defining stories in global horticultural trade. Over the past two decades, the country has emerged as the world’s leading exporter of dragon fruit, supplying not only its regional neighbors but also distant Western markets. As of 2024–25, the industry is navigating a complex landscape: demand remains strong, but reliance on certain markets, shifting global regulations, & volatile farm-gate prices are forcing growers, exporters, and policymakers to adapt. According to the Vietnam export data and Vietnam customs export data of dragon fruit, the total value of Vietnam’s dragon fruit exports reached $600 million in 2024, a 1% decline from the previous year. 

Vietnam is the largest dragon fruit exporter in the world, as per the global trade data. This blog offers a data-driven examination of Vietnam’s dragon fruit exports for 2024–25, encompassing export volumes, key market dynamics, pricing, challenges, and trade insights that will inform the future of this vibrant fruit sector.

Dragon Fruit in Vietnam: Production and Supply Base

Dragon fruit has surpassed durian to become the top fruit export from Vietnam, marking a startling shift in the country's fruit export sector. Vietnam is home to approximately 55,000 hectares of dragon fruit cultivation, with three provinces dominating production:

• Binh Thuan Province: Often called the “dragon fruit capital,” accounting for nearly 60% of the total planted area for dragon fruit in Vietnam. 

• Long An Province: A major hub for both red-fleshed and white-fleshed varieties of Vietnam white dragon fruit.

• Tien Giang Province: A Significant contributor with modernized farming and certified planting areas for dragon fruit in Vietnam. 

Together, these three provinces account for the majority of the nation’s annual production of over 1 million tons of dragon fruit. Roughly 80–85% of this output is destined for export, underscoring the critical importance of foreign markets to the livelihoods of Vietnamese farmers and exporters.

Vietnam Dragon Fruit Exports by Country: Where Does Vietnam Export Dragon Fruit? 

Vietnam is a key player in the global dragon fruit market, consistently exporting large quantities to various countries worldwide. The primary destinations for Vietnam's dragon fruit exports include the United States, China, Japan, South Korea, and countries in Europe such as the Netherlands and France. These countries have shown significant demand for Vietnam’s high-quality dragon fruit, contributing to its status as one of the top dragon fruit exporting countries in the industry. The top 10 export destinations for dragon fruit Vietnam exports, as per the Vietnam shipment data, and Vietnam dragon fruit exports by country for 2024-25, include: 

1. China: $480 million (80%)

China stands out as the largest importer of Vietnam's dragon fruit, accounting for a whopping 80% of the total export value, as per the customs data on Vietnam dragon fruit exports to China. The demand for dragon fruit in China has been consistently high due to its popularity among consumers for its unique taste and health benefits. The proximity between the two countries, as well as the high demand for dragon fruit in China, makes it a natural choice for Vietnamese exporters.

2. India: $30 million (5%)

India is another important market for Vietnam's dragon fruit exports, with a 5% share of the total export value. The Indian market has been growing steadily in recent years, with consumers increasingly looking for exotic fruits like dragon fruit.

3. United States: $24 million (4%)

The United States is a key destination for Vietnam's dragon fruit exports, with a 4% share of the total export value, as per the data on Vietnam dragon fruit exports to USA by HS code. The demand for dragon fruit in the US has been on the rise, thanks to its growing popularity as a healthy snack option.

4. United Kingdom: $18 million (3%)

The United Kingdom is another significant market for Vietnam's dragon fruit exports, accounting for 3% of the total export value, as per Vietnam dragon fruit exports to the United Kingdom. British consumers have developed a taste for exotic fruits like dragon fruit, making it a popular choice in the UK.

5. Germany: $12 million (2%)

Germany is a major importer of Vietnam's dragon fruit, with a 2% share of the total export value. German consumers appreciate the unique flavor and nutritional benefits of dragon fruit, driving demand for this exotic fruit.

6. United Arab Emirates: $9 million (1.5%)

The United Arab Emirates has emerged as a key market for Vietnam's dragon fruit exports, with a 1.5% share of the total export value. The UAE's warm climate makes it an ideal market for tropical fruits like dragon fruit.

7. South Korea: $7 million (1.2%)

South Korea is a growing market for Vietnam's dragon fruit exports, with a 1.2% share of the total export value. Korean consumers have embraced dragon fruit for its unique taste and vibrant color, driving demand in the country.

8. Australia: $6 million (1%)

Australia is a significant market for Vietnam's dragon fruit exports, accounting for 1% of the total export value. Australian consumers are increasingly looking for healthy and exotic fruit options, making dragon fruit a popular choice.

9. Netherlands: $5 million (0.8%)

The Netherlands is a key player in Vietnam's dragon fruit exports, with a 0.8% share of the total export value of dragon fruit Vietnam export. Dutch consumers appreciate the quality and freshness of Vietnam's dragon fruit, making it a sought-after fruit in the country.

10. New Zealand: $4 million (0.5%)

New Zealand rounds out the list of top destinations for Vietnam's dragon fruit exports, with a 0.5% share of the total export value. The demand for exotic fruits like dragon fruit is on the rise in New Zealand, making it an important market for Vietnam's exports. The demand for healthy and exotic fruits in New Zealand has led to an increase in imports of Vietnamese dragon fruit.

Dragon Fruit Vietnam Export Performance in 2024–25

Export Value and Ranking

Vietnam’s dragon fruit exports reached a peak in 2018, when values approached USD 1.3 billion. Since then, export earnings have moderated, stabilizing around USD 600–700 million annually in recent years. The Vietnam Fruit and Vegetable Association reports that during the first two months of 2025, Vietnam's dragon fruit shipments were $93.8 million, or 14.3% of the overall value of fruit and vegetable exports. 

In early 2025, however, dragon fruit reemerged as Vietnam’s top fruit export, overtaking durian. This performance is significant, particularly as durian exports stumbled due to stricter import protocols in China.

Regional Export Data

At the provincial level, Binh Thuan harvested approximately 580,000 tons in 2024. Export turnover from the province grew by more than 20% year-on-year in the first five months of 2025, while export volumes increased nearly 10%.

Exports from northern border gates, including Lang Son, Lao Cai, Ha Giang, and Quang Ninh, continue to be a critical channel for reaching China. At the same time, maritime and air shipments to Western markets are expanding.

Vietnam Dragon Fruit Export Data in the Last 10 Years

Export Markets: Where Vietnamese Dragon Fruit Goes

China: The Giant Market

China remains the single largest buyer of Vietnamese dragon fruit, consistently accounting for the majority of shipments. In some years, as much as 90% of dragon fruit consumed in China originates from Vietnam. Demand is particularly strong for fresh, white-fleshed fruit, though red-fleshed varieties are gaining popularity.

However, 2024 brought signs of change. During the first four months of the year, Vietnamese dragon fruit exports to China declined by nearly 20% year-on-year. Stricter inspection regimes, including mandatory testing for chemical residues, slowed shipments and raised compliance costs. While China will remain central, this decline underscores the risks of overreliance.

Rising Alternative Markets

Other destinations are stepping up as promising growth markets:

• India: Imports of Vietnamese dragon fruit surged by over 35% in 2024, making India a critical emerging partner. Rising middle-class demand and limited domestic supply are key drivers.

• United States: Shipments rose by more than 100% year-on-year in early 2024, buoyed by Vietnamese efforts to meet U.S. phytosanitary requirements.

• United Kingdom and Germany: Both saw growth rates exceeding 200% in early 2024, partly due to supply shortfalls from other producers and Vietnam’s push into Western supermarkets.

• Middle East (UAE, Saudi Arabia): High-value markets that favor red-fleshed varieties with superior appearance and taste.

• Australia and New Zealand: Markets with high safety standards, requiring strict GlobalGAP compliance, but offering premium prices once requirements are met.

This diversification is reshaping Vietnam’s export map, reducing vulnerability to fluctuations in Chinese demand.

Export Prices and Quality Standards

Farm-Gate Prices

Farm-gate prices for dragon fruit in Vietnam are notoriously volatile:

• In early 2025, white-fleshed dragon fruit fetched between VND 23,000 and 35,000 per kilogram (roughly USD 0.90–1.37). This shows the increasing demand for Vietnam white dragon fruit. 

• Prices for lower-grade fruit often dropped to VND 10,000–15,000/kg, particularly during peak harvests when supply surged.

This volatility can devastate farmers, particularly those without long-term contracts or storage capacity.

Certification and Quality Controls

To address the demands of high-end markets, Vietnam has scaled up certification:

• Over 9,500 hectares in Binh Thuan are VietGAP-certified.

• More than 450 hectares carry GlobalGAP certification, enabling access to the EU, US, and Japan.

• The province alone has 548 planting area codes and 260 packing facility codes, crucial for traceability and compliance with destination market requirements.

These certifications not only secure access but also support higher price premiums, especially in Western markets.

Challenges Confronting Vietnam’s Dragon Fruit Exports

Despite strong global demand, exporters face several challenges:

1. Regulatory Hurdles

• China: New protocols require laboratory testing for residues like cadmium and banned dyes. Only results from officially recognized labs are accepted, adding delays and costs.

• EU: Intensified inspections for pesticide residues. Shipments risk rejection if they fail to meet stringent standards.

2. Price Volatility

Oversupply during peak harvests can drive farm-gate prices down to unprofitable levels. This volatility discourages investment in quality upgrades and reduces farmers’ bargaining power.

3. Logistics and Infrastructure

Exports through northern border gates can be delayed due to congestion or policy shifts. Meanwhile, perishable nature requires advanced cold chain systems, which remain underdeveloped in some regions.

4. Dependence on China

China’s dominance as the main buyer exposes Vietnam to market shocks. Any regulatory change or reduction in demand directly impacts national export performance.

5. Climate Risks

Extreme weather events, including droughts linked to El Niño, threaten yields. Water-intensive dragon fruit cultivation is particularly vulnerable in arid areas like Binh Thuan.

Opportunities and Strategic Trade Insights

Market Diversification

Expanding exports to India, Europe, and North America is essential. These markets are already showing strong growth, and their demand is less volatile compared to China. Building a balanced portfolio reduces risk.

Value-Added Products

Beyond fresh fruit, there is scope for dried, freeze-dried, juice, and powder forms of dragon fruit. These products have longer shelf lives, require less complex logistics, and can appeal to health-conscious consumers in developed markets.

Investment in Post-Harvest Technology

Advanced packaging, cold storage, and transportation systems can reduce spoilage, maintain quality, and enable exports to distant destinations. Recognition of alternative treatment methods, such as hot steam, for the U.S. market could unlock further potential.

Branding and Origin Marketing

Vietnam has the opportunity to brand dragon fruit as a premium product. Just as Thailand successfully branded its durians, Vietnam can emphasize quality, sustainability, and traceability to command higher margins.

Sustainable Practices

As global buyers increasingly prioritize sustainability, Vietnam can differentiate its dragon fruit with eco-friendly farming practices, water-efficient irrigation, and reduced pesticide use.

Forecast for 2025

Looking ahead, several scenarios may play out:

• Exports to China are likely to remain large but may continue to decline as China develops domestic dragon fruit cultivation and enforces stricter standards.

• Exports to Western markets should grow at double-digit rates, particularly if Vietnam secures recognition for alternative treatment protocols.

• India and the Middle East will increasingly become strategic partners, offering volume growth and price stability.

• Export earnings from dragon fruit in 2025 could exceed USD 800 million if diversification efforts succeed and logistics bottlenecks are addressed.

Key Data Highlights

• Cultivation area: 55,000 hectares nationwide.

• Annual production: Over 1 million tons.

• Export orientation: 80–85% of production is exported.

• Peak export value: USD 1.3 billion in 2018.

• Recent export value 2024: USD 600 million.

• Early 2025 exports (Jan–Feb): USD 93.8 million.

• Binh Thuan exports (first 5 months of 2025): +20.6% in value, +9.8% in volume.

• Farm-gate price range: VND 23,000–35,000/kg (premium fruit), with lows down to VND 10,000/kg during gluts.

• Certification coverage: 9,500+ ha VietGAP, 450+ ha GlobalGAP.

Conclusion and Final Thoughts

In conclusion, Vietnam’s dragon fruit exports in 2024–25 are at a crossroads. The country remains the world’s leading supplier, but the landscape is shifting. Reliance on China is proving risky, while demand in India, the U.S., and Europe is booming. To sustain growth, Vietnam must move from a volume-driven strategy to a value-driven one: diversify markets, strengthen certifications, invest in logistics, and build a premium global brand. If these steps are taken, dragon fruit can not only maintain its place as Vietnam’s top fruit export but also drive broader rural economic development.

The next 12–18 months will be critical. Exporters who anticipate shifts in demand, comply with strict market requirements, and invest in resilience will be best placed to thrive in the evolving global fruit trade.

We hope that you liked our data-driven and insightful blog report on Dragon fruit Vietnam exports in 2024-25. For more information on the latest Vietnam import-export data or to search live data on Vietnam dragon fruit exports by country, visit VietnamExportdata. Contact us at info@tradeimex.in and get customized trade reports, Vietnam market insights, and an exclusive & verified database on Vietnam dragon fruit exporters & suppliers, as per your requirements.